Listen Technologies offers a fresh option for tour operators and cruise providers looking to add digital narration to their cruises. This new associate member, which joined NTA in early 2019, has developed Navilution Wi-Fi, a system that delivers GPS-triggered audio—available in different languages—to passengers’ mobile devices.
“Up to 1,000 visitors per tour can easily download the app and have audio commentary in seconds, choosing from the languages and narratives offered by the operator, and they are able to move freely about the vessel and still hear the commentary clearly,” says Jonathan Stanley, Listen’s chief experience officer and president.
“Our Navilution Wi-Fi solution works for day tours, ferry rides, longer cruises—whatever the tour company offers.”
One of the main differences from other narration products is the level of customization. Listen Technologies works with travel companies to develop the audio content, which can be written by Listen’s creative staff or based on scripts the customer provides.
“We do an on-site visit including our creative team and writers, and we work with the tour company to uncover and write about the hidden gems in their destinations that tell a great story,” Stanley says. “We also do research, looking in destination archives and other sources to write compelling stories that engage and delight visitors. More often than not, clients end up having us do the scripts once they see the difference.”
The company also offers similar audio options for bus, trolley, train, and walking tours.
Top photo by Listen Technologies